It doesn’t seem like we can learn much from slow, undead creatures that stagger around looking to chomp down on human flesh. But, in our opinion, zombies are actually a prime example of how to improve your marketing techniques.
1. Don’t be too stiff.
While it’s understandable why zombies are so stiff (you know, them being dead and all), being stiff or uptight as a business can send mixed messages to your customers. Relax, be confident, and roll with the punches. All marketing campaigns have their ups and downs, but your composure throughout it all speaks volumes!
2. Personal space is a good thing.
Zombies don’t have time to consider social queues (that’s why they’re always up in your face or breathing down your neck), but you do. Smothering your customers with ads and commercials may have the opposite effect of what you were going for. Give them some space to breathe and digest the information they’ve been given.
3. Don’t get too fixated on one idea.
Tunnel vision is real. All zombies have one primary focus, and if you’re not careful, you can get stuck in a vicious cycle of doing the same marketing tactics over and over. Open up your mind to new ideas by brainstorming with your team and thinking outside the box.
4. Communicate as often as possible with words.
Zombies can get away with mumbling gibberish, but if a business took that same approach, we’d be in trouble! Open communication is key. Miscommunication and confusion happens when assumptions are made or there is a lack of direction, so it never hurts to be extra clear when going communicating to your audience.
5. Chase after what you want.
It always seems like zombies struggle to stand their ground – literally. A limb or two tends to fall off in the process every time! If you’re a small business, you may feel like you can’t your ground. When you want to move in one direction, but your agency is pushing to go in another, what do you do? Of course, you rely on the experts. This means that you have to be willing to listen to your marketing partners defend their strategy. Once you take the time to listen to their reasoning, you’ll remember why you hired them in the first place!
How can you wake up the marketing zombies and bring life to your strategy? Let us know in the comments how your organization is overcoming these challenges.