ATLANTA, March 23, 2018 – Celebrating five years of business growth, Cobb County businesswoman Amanda Lucey announced a joint venture with The Partnership and unveiled her firm’s new brand and office location at an anniversary event last night.

“After doubling our growth in 2017, it’s the right time to position ourselves in the heart of the Cobb county business district, at one of the most attractive new locations in Metro Atlanta and to refine our brand to better share our story,” said Lucey. “The M3 Effect signifies how we cast a powerful ripple effect for our clients’ businesses.”

After holding executive communications roles at organizations in agriculture, the U.K. and U.S. governments, Lucey set out five years ago to build a team that would collaboratively serve clients and help them harness the power of communications to meet business goals. Today the M3 Effect™ (M3) serves a national clientele with a full suite of marketing and communications services from its new office at The Battery, at 1100 Circle 75 Parkway.

Making a strategic decision to accelerate growth, Lucey and long-time friend, David Arnold, founder of The Partnership, announced a joint venture between The M3 Effect and The Partnership at the anniversary event.

“M3 and The Partnership have worked together in the past and a joint venture will allow both firms to offer an expanded complement of marketing, advertising and communications services,” said Lucey. “We are excited to tap into David’s vast experience and immense creativity on behalf of our clients.”

David Arnold launched The Partnership in 1977 and still has two of his original clients on his roster today. Located in Buckhead, The Partnership is known for big ideas and brand evolution, including its work with the Old Fourth Distillery, Skyview Atlanta and IHG.

The M3 Effect™ was founded as Moxie Media and Marketing in 2012 and is based in Atlanta, Georgia. M3 is a full-service marketing and communications agency specializing in digital advertising, social media, public relations, website design and graphic design. It works with clients across the nation in areas such as healthcare, technology, nonprofit, financial, agriculture and small business. Visit for more information.